To celebrate the first celebrity face for her brand, Kate Spade threw a fun and colorful lunch on Friday for actress Bryce Dallas Howard who is starring in the spring ad campaign for Spade’s accessories collection.

Set under a tented area at the Chateau Marmont, guests gathered at a long banquet table appropriately set with a bubblegum pink table runner and no shortage of pink peonies and scattered gold confetti.

“I am genuinely a fan of Kate Spade. The day I found out about being in the ads a box of Kate Spade dishes that I had ordered completely on my own arrived at my door. I have been a rabid fan of the brand for a long time,” said Howard who looked 1960s ladylike in a green-and-white Kate Spade Fleur dress, which drew a nice contrast to her crimson red hair. “It’s such a natural expression of femininity. I aspire to be a Kate Spade girl.”

Apparently, so do a lot of other guests who showed up in acid brights such as lime green, lemon yellow, tangerine and coral, many with their Kate Spade bags, the most eye-catching being the Scout bag in a vivid watermelon pink.

Other celebs included Mandy Moore and Anna Kendrick, who with their porcelain skin and ladylike ensembles added to the girly feeling of the afternoon.